The purpose of a film poster is to advertise the film that is released or going to be released. The poster tends to get across the genre of the film, in the poster I have created, it is clear that the genre of the film is thriller, this is shown through the imagery used. The characters are shown as being scared and uncomfortable suggesting that the three girls on the poster are the victims. Also, looking at my image (Rizwana) it is clear that the film may contain aspects of kindnapping/violence due to Rizwana have tape across her mouth and looking frightened. The scared facial expressions of Tovia indicate that the girls are tormented by the killer and is trying to escape from the killer. Also, by looking at the posters it is clear that the film is aimed at a teenage/young adult audience ranging between 15-24 and may be watched by a female audience but may also appeal to a male audience. Also, the black background of the poster and low key high contrast lighting further indicates the film is a thriller and connotes danger, fear and mystery making the three female victims seen as vulnerable.
In the poster, the title is shown in a white bold font which is larger that the other titles on the poster, this will therefore make the audience focus on the poster and this will be the first thing apart from the images of the three victims they will see , this will allow the audience to remember the name of the title. The title may also make the audince think about what the film could be about. ' The Return' may suggest that a charater is returning to the lives of the three girls on the cover of the poster, which could japadise their livlihood and wellbeing.
The purpose of having institutional research on the poster, educates the audience about who is starring in the film and who the film is writen and produced by. Some audience members may want to see films from popular film writers/producers as they may like films written by a particular person so may intrigue them to watch the film based on who has written it.
Another purpose of having a poster for a film is so that the audience can view the website of the film before watching the film so that they can gain more knowledge about the background of the film. On the website they will be able to view pictures and reviews on the rating of the film. Also, by having Facebook links and Twitter links, allows the audience to like the facebook page to show their support for the film which could allow other people to view the page and may decide that they too want to go to the cinemas to watch the film. This will also the production company to make more money as the film will be advertised online gaining larger audiences.
The film reviews also allows the audience to see how good the film is, in our poster the rating given by two different organisations; The Guardian and Filmreview.com is a rating of four stars, this would immediately indicate to the audience that the film is seen as being good which may persuade them to go to the cinemas to watch the film.
The production logos used in the trailer are the 'Miramax studios' and 'Blade productions' (which I
created as a subsidery production logo for our trailer), these productions logo may not have a significant impact on the film, however in some films such as disney films, the production logo will immedetely indicate to the audience that the film is a Disney as it is well known.
















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